Meta Ads

Full Account Setup

I’ll set up your Meta ads account properly from day one, pixels, events, conversions and account structure, so you’re not guessing or burning money.This includes checking your website tracking, connecting everything correctly and laying out a simple campaign structure you can actually understand and manage after. Ideal if you’re launching ads for the first time or feel like your current setup is a mess.

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Financial Audit

Profit & Loss Account and Cash Flow Statement Setup

I’ll build you a clear profit and loss and a cash flow statement so you actually know where your money is going. We’ll strip the numbers back to what matters, costs, margin, marketing and cash in the bank.I’ll also show you how to import and update it daily or weekly so you’ve ongoing clarity, not a once-off spreadsheet you never open again. The goal is control, confidence and better decisions, not accountant jargon.

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About Me

I’m Gavin Hefferon, founder of a direct-to-consumer e-commerce brand. I’ve spent years building, breaking and fixing my own store, running Meta ads, managing cash flow and figuring out what actually matters day to day.This isn’t agency theory or long-term retainers, it’s practical, one-off support from someone who’s in the weeds themselves and understands the pressures of running an online business.

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